Here are some tips you can follow to increase the viewership of your Instagram Live videos:
Promote in advance: Let your followers know ahead of time when you're planning to go live, so they can be ready to tune in. You can announce it on your feed, in your stories, or through direct messages.
Collaborate with other accounts: Partnering with another account that has a similar following can help you reach new audiences. You can collaborate on a live video, or simply promote each other's content.
Use relevant hashtags: Adding relevant hashtags to your live video's description can help increase its visibility to people who are searching for content related to your niche.
Interact with your viewers: Encourage your viewers to comment, ask questions, and participate in the live video. This can help keep the audience engaged and create a more interactive experience.
Share your live video on other platforms: Cross-promoting your Instagram Live on other social media platforms can help you reach a wider audience.
Choose the right time and day: Consider when your audience is most active on Instagram and schedule your live videos accordingly. Generally, mid-week and off-peak hours are less crowded, giving you a better chance to reach your audience.
Offer exclusive content: Give your followers a reason to tune in live by offering exclusive content, such as behind-the-scenes looks, special deals, or early access to new products.
Make your content visually appealing: Make sure your live video is visually appealing and of high quality, as this can help keep your audience engaged and attract new viewers.
Remember, the key to a successful Instagram Live is to consistently create engaging content that your audience will enjoy and want to tune in for.
Engage with your followers: Respond to comments and questions in real-time, and show appreciation for your audience. This can help build a loyal community and keep viewers coming back for more.
Offer live Q&A sessions: Host live Q&A sessions where you answer questions from your followers. This can help increase engagement and give your audience a chance to get to know you better.
Create a sense of urgency: Encourage viewers to tune in live by creating a sense of urgency, for example, by saying that you'll be giving away a prize or that the live video is only available for a limited time.
Leverage Instagram's features: Use Instagram's features, such as stickers, polls, and filters, to enhance your live videos and make them more interactive and fun.
Utilize the power of influencer marketing: Partner with influencers who have a similar audience to help promote your live videos. You can collaborate on a live video or have them share your live video with their followers.
Encourage sharing and re-broadcasting: Encourage your viewers to share your live video and re-broadcast it to their followers. This can help increase its reach and bring new viewers to your live video.
Remember, the key to growing your viewership on Instagram Live is to consistently create high-quality, engaging content that your audience will love and share with others.
Make use of Instagram's "Live Now" notification: When you go live, Instagram sends a notification to your followers. Make sure to take advantage of this feature by going live at a time when your audience is most likely to be active.
Be consistent: Try to go live at regular intervals, whether that's daily, weekly, or monthly. Consistency helps build anticipation and can help increase your viewership over time.
Use eye-catching graphics and titles: Make your live videos stand out by using eye-catching graphics and titles. You can use apps like Canva or Adobe Spark to create them.
Offer incentives: Offer incentives, such as discounts, exclusive offers, or early access to new products, to encourage your followers to tune in to your live videos.
Take advantage of events: If there is an event happening in your industry, take advantage of it by going live and covering the event. This can help increase engagement and bring in new viewers.
Measure and analyze your results: Keep track of your viewership and engagement metrics, such as the number of views, comments, and shares, and use this information to make improvements to your live videos over time.
Remember, growing your viewership on Instagram Live takes time and effort. But by following these tips and continually refining your strategy, you can increase your reach and grow your audience over time.
Encourage interaction: Encourage your followers to interact with you during your live videos by asking questions, participating in polls, and responding to comments in real-time. This can help keep your audience engaged and increase viewership.
Use Instagram's "Live With" feature: Instagram's "Live With" feature allows you to go live with a friend or collaborator. This can help increase engagement and reach by allowing you to share your live video with your friend's followers.
Utilize Instagram Stories: Use Instagram Stories to promote your live videos and give your followers a sneak peek of what they can expect.
Get creative with your content: Get creative with your content by incorporating games, challenges, and other interactive elements into your live videos. This can help make your live videos more engaging and increase viewership.
Keep it short and sweet: Keep your live videos short and sweet, around 15-30 minutes is a good length, as this can help keep your audience engaged and prevent boredom.
Encourage your followers to turn on notifications: Encourage your followers to turn on notifications for your account so they never miss a live video.
Host special events: Host special events, such as product launches, behind-the-scenes looks, or exclusive interviews, to increase engagement and reach.
Remember, growing your viewership on Instagram Live takes time and effort, but by consistently creating high-quality, engaging content, you can increase your reach and grow your audience over time.
Make use of hashtags: Use relevant hashtags in your live video's description to make it easier for people to discover your live video.
Collaborate with other creators: Collaborate with other creators who have a similar audience to yours. This can help increase reach and bring in new viewers.
Utilize Instagram's IGTV: Consider sharing a condensed version of your live video on IGTV to increase its reach and attract new viewers.
Share your live video on other social media platforms: Share your live video on other social media platforms, such as Twitter, Facebook, and LinkedIn, to reach a wider audience.
Ask for shares: Ask your followers to share your live video with their friends and followers. This can help increase its reach and bring in new viewers.
Stay relevant: Stay up-to-date on current events and trends in your industry, and incorporate that into your live videos to keep your content relevant and engaging.
Make use of Instagram's cross-promotion feature: Instagram's cross-promotion feature allows you to share your live video with another account's followers. Consider using this feature to increase your reach and bring in new viewers.
Provide value: Make sure your live videos provide value to your audience, whether that's through entertainment, education, or inspiration.
By following these tips and continually refining your strategy, you can increase your viewership on Instagram Live and grow your audience over time.
Engage with your audience: Respond to comments and messages during your live video, and make sure to show appreciation for your followers' support.
Offer exclusive content: Offer exclusive content, such as behind-the-scenes looks, sneak peeks, or special promotions, to your live audience to increase engagement.
Use Instagram's shopping features: If you have an e-commerce store, consider using Instagram's shopping features, such as product tags, to promote your products during your live videos.
Encourage user-generated content: Encourage your followers to share their own content, such as photos or videos, related to your live video's topic.
Utilize Instagram's "Explore" page: Consider using Instagram's "Explore" page to discover new users and accounts to engage with, and potentially collaborate with.
Participate in Instagram Live challenges: Participate in popular Instagram Live challenges to increase engagement and reach.
Use Instagram's Q&A : Use Instagram's Q&A to answer your audience's questions in your live video.
Make use of Instagram's "Live Reel" feature: Consider using Instagram's "Live Reel" feature to share your live video with a wider audience.
By following these tips and continually refining your strategy, you can increase your viewership on Instagram Live and grow your audience over time.
Offer live giveaways or contests: Offer live giveaways or contests to increase engagement and reach.
Partner with influencers: Partner with influencers in your industry to cross-promote your live videos and increase your reach.
Use Instagram's "Save" feature: Use Instagram's "Save" feature to save your live videos for future reference and promotion.
Share user-generated content: Share user-generated content, such as photos or videos, related to your live video's topic to increase engagement.
Utilize Instagram's "Duet" feature: Consider using Instagram's "Duet" feature to go live with another user and increase reach.
Use Instagram's "Share Live Video" feature: Use Instagram's "Share Live Video" feature to share your live video with a wider audience.
Continuously evaluate and improve: Continuously evaluate your live video strategies and make improvements based on your performance metrics and audience feedback.
By following these tips and continually refining your strategy, you can increase your viewership on Instagram Live and grow your audience over time.